How a targeted GEO and AEO strategy put this e-commerce brand front and centre in ChatGPT, Gemini and Perplexity — and drove 189% revenue growth.
GreenLeaf Organics was a well-established organic skincare brand with solid traditional SEO performance, but they were invisible in the rapidly growing AI search ecosystem. When customers asked ChatGPT, Gemini or Perplexity for organic skincare recommendations, GreenLeaf was never mentioned. Competitors with weaker products were capturing AI-generated referral traffic. Meanwhile, Google's AI Overviews and featured snippets were driving an increasing share of organic clicks — and GreenLeaf owned none of them. Organic revenue had plateaued despite strong content output.
We designed a dual AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) strategy targeting both traditional featured snippets and AI-generated recommendations:
In just four months, GreenLeaf Organics went from zero AI visibility to being consistently recommended by all major AI engines. Brand mentions across ChatGPT, Gemini and Perplexity increased 467%. Featured snippet ownership grew 230%, capturing high-intent "best organic skincare" queries. The combination of AI referral traffic and improved featured snippet click-through drove a 189% increase in organic revenue. GreenLeaf now appears in Google AI Overviews for 34 high-value product and category queries, and their entity authority score increased 312%.
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